Bunny nach 8
27. August 2010.
AXN Germany’s prime-time programme
will be hosted by Playboy Playmates. Sony Germany asked us to create
the branding and digital assets for the show, and we gladly jumped into
it. Our on-paper and on-air teams created the logo, the studio design,
the opener, closer, breaker, nameplate and music for the programme.
By working closely with the production company, we made sure that everything fits together by the time the Bunny walks into the limelight.
By working closely with the production company, we made sure that everything fits together by the time the Bunny walks into the limelight.
As
our task was to create a brand for a not yet existing programme, in the
beginning we suggested 3 concepts to help Sony Germany decide what they
want the show to be like: news style, playful style or elegant style.
In each one, we presented different concepts for the logo, opener and
the studio, to narrow the possible routes a bit. Finally, the look
and feel (and glamour) of the elegant concept suited the plans the
best, so it was chosen.
Although
the production of the „elegant studio“ was to be pretty simple and
minimalistic in terms of design, we wanted to come up with something
interesting, so we invented a virtual lighting installation, and we
named it „The Light Curtain“.
This unique design element works like an LCD screen, but instead of pixels, the curtain is made of tiny, floating/rotating discs with light-reflecting material. The pattern which controls the rotations is programmable, so almost any form and animation can be achieved. We recommended and chose to use a slow-moving, silky pattern to counteract the solid, weighty elements of the studio space, thus creating the visual balance needed for elegance.
This unique design element works like an LCD screen, but instead of pixels, the curtain is made of tiny, floating/rotating discs with light-reflecting material. The pattern which controls the rotations is programmable, so almost any form and animation can be achieved. We recommended and chose to use a slow-moving, silky pattern to counteract the solid, weighty elements of the studio space, thus creating the visual balance needed for elegance.
The „elegant opener“
concept featured dozens of photographers and fans, celebrating and
taking photos of the Bunny as she heads towards the studio through the
backstage corridor. What was cool about this, is that we went out
shooting actors - and of course ourselves in FullHD in order to
achieve the best possible quality.
And we didn't regret doing it: post-production and placing the characters to the 3d environment went smoothly. The opener was ready to use after the design of the elevator, the corridor - and motion design of the flashes, ending in the full screen logo of the show.
And we didn't regret doing it: post-production and placing the characters to the 3d environment went smoothly. The opener was ready to use after the design of the elevator, the corridor - and motion design of the flashes, ending in the full screen logo of the show.
The designs of other visual elements – the nametable, the breaker and the closer – were based on the visual rule system created for the studio and opener.
GTC